Monthly Archives: March 2010
This blog has moved to http://www.marketingrack.com.au
After careful consideration, I have set up a more appropriately structured blog that will support my growing blogging efforts at http://www.marketingrack.com.au. My regular content and marketing information will continue there, and all of the content on this site has been … Continue reading
Filed under Uncategorized
People Buy From People
People buy from people. Say it three times. Say it to yourself every morning. Don’t forget it. It is a mantra that has to be remembered when trying to sell your products and services.
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Filed under sales
Stand Up and Take Notice of Social Media! NOW!
Whether you love facebook or hate it – its time to think about the impact of social media! I urge you to watch this short video and see for yourself the impact it is really having. Enough to make you stand up and take notice. Honestly – watch it! It will only be 4 minutes out of your life, but it should change your perception of the evolution of media if you havent already! Tell me what you think…
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Filed under Social Networking
Finders, Minders and Grinders
Is your business made up of minders, finders or grinders? And what is the ratio of each? In today’s fast moving economy it is critical to have and appreciate all three personality types Continue reading
Filed under Professional Services Marketing
A Motivated Salesforce is Critical to Business Success
For some, sales is the hardest job in the world. For others, however, the adrenalin of the roller coaster ride that is the sales process, keeps them on the edge of their seat for their entire careers.
The real questions are however, do businesses truly recognize and properly rate the critical importance of their sales people; and, do businesses ensure that their sales people are skilled and motivated enough to sell in a more than ordinary fashion?
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Filed under sales
Why on earth am I filling your facebook page with all this noise?
A lot of the people I know use facebook socially, and many use linked-in and Twitter too. But to what benefit? Is there another level that we can engage Facebook, Linked-in and twitter? Is there more we can use social media for in our suburban lives? I am doing an experiment and I need your help Continue reading
Filed under Social Networking
Market to Every Step of a Customer’s Journey – Technorati Guru
Many people I meet as a marketer ask me how quickly their marketing will lead to sales and ultimately, revenue. I reply by asking them what their time to sale is and what their level of awareness is within their target markets? I also like to understand how many happy customers or clients they have created over time. Occasionally I get some puzzled looks. Whenever I do, I offer this simple Marketing lesson. Continue reading
Filed under Marketing, Uncategorized
7 Tips to Get your Business in the Sweet Spot for Growth
Whether you believe the economy is about to double dip, or fight on and surpass last year’s sigh of relief, there is one thing for certain: consumer confidence appears to be on the rise and core industries are once again gaining momentum.
So, how do you capitalize on emerging opportunities and put yourself in the sweet spot for growth?
Filed under Professional Services Marketing
Marketing On the Panic Scale
Ever stopped to think whether you are marketing or panicking? Sit back and think about what the burning reason is behind your sudden urge to market? Continue reading
Filed under Professional Services Marketing
Telephony – til death do us part
Telephones still lie at the central heart of real communication. If you cant sit in front of someone to communicate with them, then telephone remains the next best thing in my opinion.
Email, on the other hand is a tool… and should be used as such. Too many people expect to use it to convey feeling and emotion and all they manage to convey is apathy and lazyness.
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Filed under Communications, Uncategorized
